New and improved ways to spread wireless broadband are ahead as Google has made an acquisition of Titan Aerospace. What impact will this play on technology and broadband? Google is quickly making moves to become a threat in the telecom industry. Flying solar powered drones in weak coverage areas is on their radar for improving broadband exposure.
Google’s plan with the aerospace company is part of a new venture referred to as Project Loon. The project’s goal is to build high-altitude balloons to bring Internet connection to areas of the world that are presently offline. Titan can contribute to this as they have drones with an airborne lifespan of 5 years and fly as high as 12 miles in the sky. These aircrafts could then be enabled with the ability to distribute Internet speeds of up to 1 gigabit per second. This would be a noticeable leap compared to the 7.2 megabits per second that is the current U.S. average.
According to Titan, “There are a lot of ways that we think we could help people, whether it’s providing Internet connections in remote areas or helping monitor environmental damage like oil spills and deforestation.”
Not only is this a personal victory for Google, it also comes in the wake of Facebook making a similar acquisition. Facebook bought up Ascenta, a company that builds solar-powered unmanned aerial vehicles, and was strongly interested in purchasing Titan Aerospace as well. However, Google swooped in and made their presence in the market felt by making the acquisition.
There is a common saying “You can lead a camel to water, but you can’t make them drink”. Facebook and Google have long had the water and now they want to lead the camels. The way they are doing that is by connecting them to the internet with broadband.
Both sides have a long-term goal behind this aerial race that is quite ingenious. Essentially, if you build broadband users then you will build your brand users. Facebook figures that spreading broadband connection will inevitably grow the amount of Facebook users they will generate. Meanwhile, Google is looking at it from an even bigger scale as they want to build brand awareness and reliability for their products and services.
This process is still in the early stages as 2015 is the goal date. The chess pieces are likely not finished going in motion for Google. Other plans for the future could be with Makani to build airborne turbines that would create energy more proficiently.